WEDNESDAY 7TH OCTOBER | THE CATALYST, NEWCASTLE | 100 SEATS, NOT ONE MORE
Imagine leaving an event more known than when you arrived.
Known by people who understand what you do well enough to say your name when you are not there.
Known. Trusted. Referred.
That is what this whole day is designed to do. Every talk, every table, every minute of the ninety-minute lunch and the connection breaks, built to do exactly that.
We built The Edge because blending in at events is expensive. It's time to stop paying that price.
We need to talk about business events.
Actually no. We need to talk about what events have done to you personally.
The ticket. The train. The queue. The other queue. The sales pitch that appeared mid-sentence like
a surprise invoice. The fourteen-minute break that was over before you had found the loo.
And you travelled home. Knackered. Full of someone else's ideas. Empty of anything that actually
moved.
And you thought: there has to be something better than this.
There is. You are reading about it.
What you'll leave The Edge with
Known. Trusted. Referred. That is the real ROI of The Edge. We designed the day specifically for this.
Fresh thinking and actionable talks, built just for The Edge and headlined this year by the multi-award-winning Andrew and Pete, who embody every word of that brief.
You will know which one, because we bake the conversations into the day.
Free monthly online get-togethers through The Edge Network, so you keep making business friends all year.
Three things we're passionate about
(even though everyone says that)
And that's exactly why we built The Edge.
Croissants only. Donuts need not apply ...
We have a philosophy at The Edge, it's why people love to attend, and we call it the Croissant Code of Conduct. It's really simple:
Croissants walk in open. Curious. They talk to the person standing on their own, because they have been the person standing on their own. They leave with three real conversations, not thirty business cards, and they introduce people who should know each other.
Donuts close the circle. Talk at you for nine minutes about their podcast. Never ask your name. The Donut does not connect. The Donut calculates whether you are worth talking to.
In a world full of donuts, be a croissant.
A day designed to get you remembered
No beige talks. Every talk is new, built for this event, and actionable. No recycled keynotes. Noselling from stage. You leave with things you can use in your business in real time.
The lunch is the event. Ninety minutes. The biggest connection window of the day. And the food will be good. (Ask us about the dry baked potato we once had to eat. We are still not over it.)
Speakers at the tables. No green rooms. No us and them. The follow-up conversation your talk deserved happens over lunch. Nobody is above anyone else here.
Come alone. You won't stay alone. There is a greeter at the door for anyone arriving solo, missions to break the ice, and movement built into the day. Nobody gets left at the edge. It is in the name. We take it personally.
Business Friends with Benefits. We could call it networking. We are not going to. We bake connection time into the whole day so you make business friends. Real ones. The kind who know what you do well enough to recommend you when you are not in the room.
Check out what others are saying ...
(Just like Tinder swipe left to see more lol 😉)
What To Expect
Here’s how the day unfolds:
Morning (9:00 – 10:00) Business Friends with Benefits
You arrive, the room opens, and the conversations start before the session does. This is where you grab a cup of coffee, and you get to know the people in the room.
Morning (10:00 – 12:00)
The session starts and the morning is built around fresh thinking - speakers who have built talks specifically for this room.
No beige content. Ideas that actually land.
Midday (12:00 – 13:30)
The lunch is the event. Ninety minutes.
Speakers at the tables. No hierarchy, no disappearing acts.
This is where the best conversations happen - the ones that turn into collaborations, referrals, and opportunities six months down the line.
We've paid hundreds of pounds for a business event ticket and been handed a dry baked potato. That doesn't happen here.
Afternoon (13:30 – 16:30)
The energy builds.
A panel conversation designed to challenge your thinking, sharpen your ideas, and help you see your business differently.
And the Bold Debrief where the room comes back together and the best stories from the day's Bold Missions get told.
Spoiler: they're never from the stage.
Closing (16:30 – 17:00)
Final connections. Last conversations. The moment things land and you realise what's shifted. You leave knowing exactly what you're doing next and with people who now know exactly what you do.
Optional VIP Dinner
For those staying on, the evening is where the day deepens. Smaller. More relaxed.
The kind of conversation that only happens when the pressure is off and the right people are still in the room.
This is where the deep relationships develop.
Payment plans available for all ticket types
The people in the room matter. So do the people on stage.
Meet Our Headliners - Andrew And Pete!
Andrew and Pete are the business duo who help small business owners scale their business so they can stop swapping time for money.
Founders of ATOMIC, they annually host one of Europe's largest business conferences, ATOMICON, happening in Newcastle upon Tyne. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award', they are ranked in the top 100 digital marketers in the world.
As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote the world's largest international conferences such as Social Media Marketing World and have been featured on sites such as BBC, Inc., Huffington Post, Bdaily, Entrepreneur on Fire, and Forbes.
Andrew and Pete love to help solopreneurs get insanely fast results but they also love to get creative with bigger companies and have worked with many large brands like Xero, HubSpot, Rev, AgoraPulse and Fortune 100 companies like Citigroup, Vodafone Group PLC and American Express.
Also in the room...Your Keynote Speakers & Panelists
Naomi Margaret Smith
Protection Adviser
Sarah Seed
Purpose Mentor for Highly Sensitive People
Del Parsons
Business Coach & Marketing Mentor
Hannah Walker
Sales Mentor
Panelists
To be announced soon!
To be announced soon!
To be announced soon!
When, where, how much
Wednesday 7th Oct 2026 | The Catalyst, Newcastle
The room holds 100 people. That's intentional. When it's full, it's full.
LIMITED AVIAILABILITY
VIP EXPERIENCE
The full Edge experience.
Front row seats and the VIP dinner.
Value: £547
£347
(Pay in 2 available)
____________________
EVERTHING IN THE EDGE EXPERIENCE, PLUS:
The VIP dinner, where the
day continues
Direct access to speakers and deeper conversations that open doors
Front row seats so you're in the energy of the room all day
A post-event implementation session with Gina and Kay
3 months access to all speaker recordings
Spots are limited. The VIP dinner has a separate cap and fills first.
THE WHOLE THING
EDGE EXPERIENCE
Full access to The Edge Newcastle. Everything the day is built around.
Value: £297
£147
(Pay in 2 available)
____________________
Full day access to The Edge Newcastle
Lunch and refreshments included, the ninety-minute kind, not a sandwich and a twenty-minute break
Access to all speakers throughout the day including lunch
Bold Mission on arrival
Curated goodie bag
Private Facebook group to keep the connections going
Free monthly online networking through The Edge Network
FROM ANYWHERE
Can't be in the room. Still want in. This is for you.
Value: £97
£47
(Pay in 2 available)
____________________
Live stream access on the day
3 months access to all speaker recordings
Virtual goodie bag
Private Facebook group to stay connected
Free monthly online networking through The Edge Network
Your hosts. Or as we prefer, your fellow croissants.
Gina Trick
Online Business & AI Strategist
Gina built a seven-figure wedding planning business, and has sat through enough expensive events to know that a dry baked potato and forty-seven sales pitches in one day is not the way.
Kay Suthar
Global Podcast Strategist
Kay spent years as a high-ticket closer at events, then helping people get visible, get booked and get heard through podcasting. She has seen behind the curtain. The good, the bad and the downright beige.
Why This Room Works
Here's what we know after years of being in the wrong rooms.
The value was never just on the stage. It was always in the people. In the conversation that started over lunch. The introduction that turned into an opportunity six months later. The person you nearly didn't speak to who ended up changing something.
That's what The Edge is designed around. Not content for content's sake. Not networking left to chance.
A room where the right people are in it, the conditions for real conversation are built in, and nobody gets left standing awkwardly at the edge.
We say your name when you're not in the room. That's the whole point.
Come and get known.
Why now?
Still here? Good. This bit's for you.
You've read this far because something landed. Maybe it was the room. Maybe it was the lunch. Maybe it was the simple fact that someone finally built an event that doesn't treat connection as an afterthought squeezed between talks.
Whatever it was - that feeling is the point.
The Edge exists for the business owner who is genuinely good at what they do and genuinely tired of being the best kept secret in the room.
Who has tried showing up more, posting more, saying the right things in the right formats and is still somehow blending in.
One day in the right room changes that.
Not because of magic. Because of the specific combination of the right people, real conversations, and an environment designed to make those conversations happen - with Bold Missions, ninety-minute lunches, speakers at the tables, and nobody above anyone else.
You'll leave with your name in more mouths than when you walked in. Known by people who understand what you do well enough to say it when you're not there.
That's the real ROI of The Edge.
The room holds 100 people. It won't be open forever.
Come and get known.
Accessibility & Experience
This event is open to everyone. The only thing we don't tolerate is donut energy.
Different voices, different backgrounds, different experiences - that's not a nice-to-have. It's what makes the room work.
We've designed The Edge Newcastle so you can show up fully as yourself from the moment you walk in:
Step-free access throughout the venue
Accessible toilets and gender-neutral facilities
Induction loop system in the theatre
Ramp access to the stage for speakers and contributors
Lift access to all floors, including quieter breakout spaces
Dedicated quiet areas available if you need time out during the day
Lunch and refreshments provided, with all dietary requirements catered for
Charging points available at every seat
Event recordings include captions, with BSL interpretation available on request
Any additional needs?
Let us know on your booking form - or email hello@theedgeevent.com before the event and we’ll do everything we can to support you.
The Practical Bits
The Venue: The Catalyst is a contemporary, light-filled venue surrounded by cutting-edge business, science and enterprise. This modern setting reflects ambition, progress and forward-thinking ideas.
Getting there: Road, rail and air. Newcastle is better connected than people down south like to admit.
Let’s be honest, Newcastle isn’t “miles away”. It’s surprisingly easy to get to, and the room is worth the train.
London King's Cross to Newcastle - around 2 hours 40 minutes.
Birmingham New Street - under 3 hours.
Manchester - roughly 2 hours 30.
Edinburgh - barely over an hour.
Glasgow - just over 2 hours on a direct train.
That’s a couple of podcasts, a coffee, maybe answering a few emails, and you’re here. No airports. No long transfers. Straight into the city centre.
The only real question isn't "Is it too far?" It's "Why wouldn't I?"
Staying over: There are loads of great places to stay. We've even put together a guide, from Budget to Boujee
The sensible questions:
Established business owners who are good at what they do and tired of being the best kept secret in the room.
You've got the experience, the results, the testimonials - but not enough of the right people properly know you yet.
This is not for complete beginners. And it's not for donuts. You know which one you are.
Tha main event will start 9am and the day will be complete at 5pm.
If you are a VIP ticket holder there will be dinner provided in the evening at a seperate venue.
Yes. And not a sad desk sandwich either.
Lunch is ninety minutes, included in your ticket, and we cater for all dietary requirements - just let us know when you book.
Yes. Full details are in the accessibility section above.
Any specific needs, email hello@theedgeevent.com and we'll make it work.
Ninety-minute lunch. Speakers at the tables. Bold Missions. A Bold Debrief. No beige talks.
No toilet-queue networking. No hierarchy. Nobody disappears after their session.
If you've been to the kind of event where you drove home knackered and empty, this is the opposite of that.
Good. Neither does almost everyone else walking in.
You're not stepping into a room of established cliques, you're stepping into a space designed from the ground up for conversation.
There's someone at the door for people arriving alone. Nobody gets left standing awkwardly at the edge.
That depends on you showing up as a croissant.
If you're open, curious and willing to have the conversations you'd normally talk yourself out of - yes.
You'll leave with your name in more mouths, clearer on what makes you different, and with people who now know what you do well enough to say it when you're not there.
The Catalyst, Newcastle upon Tyne - in the heart of the city's innovation district. Easily accessible by public transport, with parking and hotels nearby.
Yes. All speaker sessions will be recorded.
VIP and virtual ticket holders get 3 months access to the recordings.
Tickets are non-refundable but transferable to someone else at face value.
Email hello@theedgeevent.com at least 48 hours before the event and we'll sort it.
The room holds 100 people and we won't be adding more. When it's full, it's full - that's the point.
One last thing.
That rough, weird, specific thing about you that you have been quietly sanding
down to sound more professional? That is your thing.
The people who get remembered are not the most polished people in the room.
They have an edge. Distinctly, unapologetically theirs.
Find your edge. Own your edge. Don't get left at the edge.
Payment plans available for all ticket types
Speaker & Sponsorship Experiences Available
© Copyright 2026 The Edge Event Group Ltd